Job Opportunity


Position Title:
Marketing Automation Specialist
ID:
8363
Location:
Tel-Aviv, Israel
Category:
Marketing

Responsibilities
  • Manage the creation and execution of campaigns in the Marketing Automation platform for the EMEA region. This includes integrated programs, events, email, online/digital media, direct mail, sponsorships, and advertising
  • Champion best practices with key stakeholders ensuring vested interest in the success of email marketing campaigns.
  • Develop and analyze key marketing metrics to ensure campaigns are meeting demand/lead generation goals.
  • Drive the email marketing strategy and execution of campaigns.
  • Analyze back-end data of campaigns and make recommendations for enhancing their effectiveness.
  • Collaborate with Integrated Campaign team on outreach strategies that provide constant contact to customers without becoming overwhelming or boring.
Desired Background
  • 3-5 years of experience building and implementing successful email marketing programs.
  • Knowledge/experience with email marketing and marketing automation tools (Eloqua/Marketo) is a plus.
  • 2+ years’ experience with Salesforce
  • Experience analyzing key marketing metrics (click rate, spam rate, etc).
  • Attention to detail with the ability to execute projects from beginning to end.
  • BA/BS or equivalent experience.  MBA is desirable